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The Misfit Way

The Content Gameplan for Businesses in 2024

Published 3 months agoΒ β€’Β 3 min read

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The Content Gameplan for Businesses in 2024 🚩

- An action plan for making content -


Read on: misfit-way.com​

Read time: 5 minutes

By Omar El-Takrori | #TheDept Podcast Ep. 16

​https://www.youtube.com/watch?v=Mgk3-EUOlpQ​

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1) Skill Development

- Focus on improving specific skills like communication and presentation, especially for long-form content.

- Consider training or courses to enhance your content creation capabilities.

- Focus on consistent outputs (like one pod per week), not outcomes.

- Don't get discouraged by low views initially, focus on the long-term impact.

2) Long-Form Video Content (YouTube)

Post 1 long-form (8+ minutes) video weekly on YouTube.

- Aim for high viewer retention rates, especially on platforms like YouTube, by creating engaging and informative content.

- Monitor the average watch time of your videos to gauge viewer interest.

3) Audio Podcasts

Convert your YouTube videos into audio podcasts.
Aim for 1 to 3 podcast episodes weekly, including the YouTube audio and possibly additional exclusive content.

4) Instagram Content

Post 7 to 10 Instagram Reels per week, derived from your long-form YouTube content.
Share 20 Instagram Stories per week (low-input, high-trust content).

What to share:

  • Behind-the-scenes content.
  • Daily activities (What you're working on).
  • Business and personal insights.
  • What's on your mind (POV).
  • Your passions and hobbies.

5) Email Marketing

Send around 5 emails per week.

- Utilize content from your Instagram Reels and YouTube videos for email content.

6) Consistency & Engagement

- Regularly engage with your audience to build a trusted brand.

- Listen to their frustrations, understand their needs, and address each one of them.

- Use their feedback to refine your content strategy.

- Encourage them to share your content to reach a wider audience.

- Express gratitude for their support.

- Foster a sense of community with them by being more active in the DMs, responding to comments, sharing user-generated content, and creating interactive content like polls and Q&A sessions.

- Leverage the 7h rule:

It takes about seven hours for someone to trust you online. That's about 52 videos with 8 minutes each.

- If your content is of service to others, don't hesitate to share testimonials.

7) Content Repurposing

- Repurpose content across platforms. For example, use segments from your YouTube videos for Instagram Reels and Stories.

- Utilize AI tools or editing software to create snippets from long-form content for social media posts.

- Contextualize content for each platform to maintain reach and engagement.

- Maintain a consistent posting schedule across all platforms.

8) Analytics and Adaptation

- Regularly review your content performance across platforms.

- Adapt your strategy based on what content performs best in terms of engagement, views, and conversion.

- Make regular improvements (the 1% better rule).

- Experiment with different content formats, such as interviews, tutorials, vlogs, or live streams.

9) Quality and Production

- Use props, whiteboards, or visual aids for explanatory videos.

- Invest in good lighting and simple video editing to enhance your content quality.

Here's Omar's master gear list for video production:

​https://docs.google.com/spreadsheets/d/1rJgmfMg9Dlmm-rR6Zm9v-w5Ez29oskep1T41FTr4H8o/​

10) Monetization Strategies

- Leverage your content for monetization through avenues like Google AdSense on YouTube.

- Consider low-ticket educational offers like online courses or challenges related to your expertise.

- Explore opportunities for brand deals and sponsorships, especially if your content aligns with particular brands or products.

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If this was helpful, Forward this email to a friend!

Find more articles like this at:

​https://misfit-way.com/​

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If you don’t make a name for yourself, the market will assign a name for you.

So what are you waiting for?

β†’ Lack of clear process?

β†’ Don't have the "know-how"?

β†’ Don't know where to start?

No more excuses.

​Schedule a 15-minute call from the link below if you want to start making content that builds your brand, shapes your reputation, and doubles your business.

​

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Till next time,

Your misfit friend.


Let's do more together:

High-net-worth individuals have 3 personal branding assets in common,
These assets can either make or break their business (no, It's not social media influence):

  1. An educational email course that documents their expertise, builds up their authority and generates leads on autopilot.
    ​
  2. A monetization blueprint. Let's be real, you rather have 100k followers or $100k in your bank account?
    ​
  3. An irresistible offer that people feel stupid saying no to.

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Best part?

You can do it too. For free! No questions asked:

β†’ Build Your Educational Email Course, Use this in-depth step-by-step process that I use as a guidebook with my paid clients to write a premium educational email course. Thank me later.

β†’ Personal Brand Monetization Blueprint, The ultimate action plan for building a one-person personal branding business online.

β†’ Create an Irresistible Offer, This is where money is made. Without it, you don't have a business, you have a hobby.

​
​
Worst part?

This will take time.

  • 1 month to build an irresistible offer.
  • 3 months to learn how to write and build an email course.
  • 6 months to build an online personal brand (on just 1 channel).
  • 3 months to monetize your personal brand.
  • 3 months of trial & error.

​
​
You have 2 options:

β†’ Spend Time. Learn Skills, Do It Yourself. Start Tomorrow. Make or Lose Money.

β†’ Save Time. Leverage Skills. Hire Me. Start Yesterday. Make Money (Loss-Free).

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Not all heroes wear capes, some wear glasses.
But the
conductor wears both.

See you traffic ~

The Misfit Way

Amine Hammou | The Art & Biz of Personal Brand

The Misfit Way of building authority, credibility, and industry-recognition with 1200+ internet solopreneurs.

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