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The Content Gameplan for Businesses in 2024
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The Content Gameplan for Businesses in 2024 π©
- An action plan for making content -
Read on: misfit-way.comβ
Read time: 5 minutes
By Omar El-Takrori | #TheDept Podcast Ep. 16
βhttps://www.youtube.com/watch?v=Mgk3-EUOlpQβ
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1) Skill Development
- Focus on improving specific skills like communication and presentation, especially for long-form content.
- Consider training or courses to enhance your content creation capabilities.
- Focus on consistent outputs (like one pod per week), not outcomes.
- Don't get discouraged by low views initially, focus on the long-term impact.
2) Long-Form Video Content (YouTube)
- Aim for high viewer retention rates, especially on platforms like YouTube, by creating engaging and informative content.
- Monitor the average watch time of your videos to gauge viewer interest.
3) Audio Podcasts
4) Instagram Content
What to share:
- Behind-the-scenes content.
- Daily activities (What you're working on).
- Business and personal insights.
- What's on your mind (POV).
- Your passions and hobbies.
5) Email Marketing
- Utilize content from your Instagram Reels and YouTube videos for email content.
6) Consistency & Engagement
- Regularly engage with your audience to build a trusted brand.
- Listen to their frustrations, understand their needs, and address each one of them.
- Use their feedback to refine your content strategy.
- Encourage them to share your content to reach a wider audience.
- Express gratitude for their support.
- Foster a sense of community with them by being more active in the DMs, responding to comments, sharing user-generated content, and creating interactive content like polls and Q&A sessions.
- Leverage the 7h rule:
It takes about seven hours for someone to trust you online. That's about 52 videos with 8 minutes each.
- If your content is of service to others, don't hesitate to share testimonials.
7) Content Repurposing
- Repurpose content across platforms. For example, use segments from your YouTube videos for Instagram Reels and Stories.
- Utilize AI tools or editing software to create snippets from long-form content for social media posts.
- Contextualize content for each platform to maintain reach and engagement.
- Maintain a consistent posting schedule across all platforms.
8) Analytics and Adaptation
- Regularly review your content performance across platforms.
- Adapt your strategy based on what content performs best in terms of engagement, views, and conversion.
- Make regular improvements (the 1% better rule).
- Experiment with different content formats, such as interviews, tutorials, vlogs, or live streams.
9) Quality and Production
- Use props, whiteboards, or visual aids for explanatory videos.
- Invest in good lighting and simple video editing to enhance your content quality.
Here's Omar's master gear list for video production:
βhttps://docs.google.com/spreadsheets/d/1rJgmfMg9Dlmm-rR6Zm9v-w5Ez29oskep1T41FTr4H8o/β
10) Monetization Strategies
- Leverage your content for monetization through avenues like Google AdSense on YouTube.
- Consider low-ticket educational offers like online courses or challenges related to your expertise.
- Explore opportunities for brand deals and sponsorships, especially if your content aligns with particular brands or products.
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If you donβt make a name for yourself, the market will assign a name for you.
So what are you waiting for?
β Lack of clear process?
β Don't have the "know-how"?
β Don't know where to start?
No more excuses.
βSchedule a 15-minute call from the link below if you want to start making content that builds your brand, shapes your reputation, and doubles your business.
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Till next time,
Your misfit friend.
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Let's do more together: High-net-worth individuals have 3 personal branding assets in common,
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The Misfit Way
Amine Hammou | The Art & Biz of Personal Brand
The Misfit Way of building authority, credibility, and industry-recognition with 1200+ internet solopreneurs.
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