The Misfit Way

The Content Gameplan for Businesses in 2024

Published 3 months agoΒ β€’Β 3 min read


The Content Gameplan for Businesses in 2024 🚩

- An action plan for making content -

Read on:​

Read time: 5 minutes

By Omar El-Takrori | #TheDept Podcast Ep. 16



1) Skill Development

- Focus on improving specific skills like communication and presentation, especially for long-form content.

- Consider training or courses to enhance your content creation capabilities.

- Focus on consistent outputs (like one pod per week), not outcomes.

- Don't get discouraged by low views initially, focus on the long-term impact.

2) Long-Form Video Content (YouTube)

Post 1 long-form (8+ minutes) video weekly on YouTube.

- Aim for high viewer retention rates, especially on platforms like YouTube, by creating engaging and informative content.

- Monitor the average watch time of your videos to gauge viewer interest.

3) Audio Podcasts

Convert your YouTube videos into audio podcasts.
Aim for 1 to 3 podcast episodes weekly, including the YouTube audio and possibly additional exclusive content.

4) Instagram Content

Post 7 to 10 Instagram Reels per week, derived from your long-form YouTube content.
Share 20 Instagram Stories per week (low-input, high-trust content).

What to share:

  • Behind-the-scenes content.
  • Daily activities (What you're working on).
  • Business and personal insights.
  • What's on your mind (POV).
  • Your passions and hobbies.

5) Email Marketing

Send around 5 emails per week.

- Utilize content from your Instagram Reels and YouTube videos for email content.

6) Consistency & Engagement

- Regularly engage with your audience to build a trusted brand.

- Listen to their frustrations, understand their needs, and address each one of them.

- Use their feedback to refine your content strategy.

- Encourage them to share your content to reach a wider audience.

- Express gratitude for their support.

- Foster a sense of community with them by being more active in the DMs, responding to comments, sharing user-generated content, and creating interactive content like polls and Q&A sessions.

- Leverage the 7h rule:

It takes about seven hours for someone to trust you online. That's about 52 videos with 8 minutes each.

- If your content is of service to others, don't hesitate to share testimonials.

7) Content Repurposing

- Repurpose content across platforms. For example, use segments from your YouTube videos for Instagram Reels and Stories.

- Utilize AI tools or editing software to create snippets from long-form content for social media posts.

- Contextualize content for each platform to maintain reach and engagement.

- Maintain a consistent posting schedule across all platforms.

8) Analytics and Adaptation

- Regularly review your content performance across platforms.

- Adapt your strategy based on what content performs best in terms of engagement, views, and conversion.

- Make regular improvements (the 1% better rule).

- Experiment with different content formats, such as interviews, tutorials, vlogs, or live streams.

9) Quality and Production

- Use props, whiteboards, or visual aids for explanatory videos.

- Invest in good lighting and simple video editing to enhance your content quality.

Here's Omar's master gear list for video production:


10) Monetization Strategies

- Leverage your content for monetization through avenues like Google AdSense on YouTube.

- Consider low-ticket educational offers like online courses or challenges related to your expertise.

- Explore opportunities for brand deals and sponsorships, especially if your content aligns with particular brands or products.


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If you don’t make a name for yourself, the market will assign a name for you.

So what are you waiting for?

β†’ Lack of clear process?

β†’ Don't have the "know-how"?

β†’ Don't know where to start?

No more excuses.

​Schedule a 15-minute call from the link below if you want to start making content that builds your brand, shapes your reputation, and doubles your business.



Till next time,

Your misfit friend.

Let's do more together:

High-net-worth individuals have 3 personal branding assets in common,
These assets can either make or break their business (no, It's not social media influence):

  1. An educational email course that documents their expertise, builds up their authority and generates leads on autopilot.
  2. A monetization blueprint. Let's be real, you rather have 100k followers or $100k in your bank account?
  3. An irresistible offer that people feel stupid saying no to.

Best part?

You can do it too. For free! No questions asked:

β†’ Build Your Educational Email Course, Use this in-depth step-by-step process that I use as a guidebook with my paid clients to write a premium educational email course. Thank me later.

β†’ Personal Brand Monetization Blueprint, The ultimate action plan for building a one-person personal branding business online.

β†’ Create an Irresistible Offer, This is where money is made. Without it, you don't have a business, you have a hobby.

Worst part?

This will take time.

  • 1 month to build an irresistible offer.
  • 3 months to learn how to write and build an email course.
  • 6 months to build an online personal brand (on just 1 channel).
  • 3 months to monetize your personal brand.
  • 3 months of trial & error.

You have 2 options:

β†’ Spend Time. Learn Skills, Do It Yourself. Start Tomorrow. Make or Lose Money.

β†’ Save Time. Leverage Skills. Hire Me. Start Yesterday. Make Money (Loss-Free).



Not all heroes wear capes, some wear glasses.
But the
conductor wears both.

See you traffic ~

The Misfit Way

Amine Hammou | The Art & Biz of Personal Brand

The Misfit Way of building authority, credibility, and industry-recognition with 1200+ internet solopreneurs.

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