[Letter 11/365]

— March 7, 2024

— 11pm

LinkedIn Outreach Crash Course 💰

- Cold Outreach Masterclass -

If you're interested in a client acquisition email templates that doesn’t solely rely on social media algorithms or constant hustling, I invite you to download my sales email templates. Discover how to increase 10 - 20% to your bottom line by copy-pasting these high-convert, high open-rate emails.

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Read my letters on: Blog, Medium, and Substack​

Read time: 21 minutes

What we will cover in today's newsletter:

Outreach definition

Outreach mindset

Outreach scripts

The 3-step outreach system

LI Inbox Management

Cold outreach can sound daunting and intimidating if you don't have the right system in place.

Today, I will help you fix that problem (if you take action).

Yes, It's free and anyone running an online business on LinkedIn can do it (Reader, you can too!).

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1) Definition

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First, let's define what cold outreach is.

Cold outreach is not sending bulk unwanted messages to spam and annoy people.

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It's the process of getting future customers
to know you exist.

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If no one knows you exist, no one will buy from you.

And if no one buys from you, you don't have a business.

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Easy, right? Well, It's simple, but not easy.

That's why we need to talk about your mindset, one more time... Ugh!

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2) Mindset

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A) Most business owners prefer to make content instead of doing outreach

The reality is that building a brand is 100x harder than doing outreach.

Social media is a long-term game.

It takes a good 6 - 12 months to get good at it.

It takes at least a decade to build a strong audience.

It takes a lot of skills and finesse to monetize that audience.

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B) Most business owners are afraid of reputational damage.

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Guess what,

On a grand scheme of things, No one will remember you.

Whether you do “bad” outreach, “good” outreach, or “no” outreach,

You won't be remembered.

Whether you are broke or you have a million dollar in your bank account,

You won't be remembered.

So why not be on the side of making a million dollar and not be remembered?

&

Don't blame it on reputation management if:

→ When you don't have food to put on the table.

→ When you can't afford to hire or pay your team.

→ When you can't acquire new customers.

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You are not in a position of power to care about what people think about you; You are not a brand (Yet!), you are barely a business...

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Fix that first,

Then worry about managing that reputation and gut feelings later.

(Sorry to hurt some of y'all brand babies out there).

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Don't let your insecurities get in your way.

Fill the void of insecurity by becoming a successful business owner.

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Reach out to [10-100] per day and 100x your chances of getting customers.

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Consider giving this a read: 10 Principles that can make you more money online than any of your emails combined.

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3) Scripts

I know you Reader:

“Amine! This is all good and fancy but I don't know what to say...”

I got you.

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My friend Anthony Carlton has shared with me his entire DM script strategy that he uses to sign up high-ticket clients (so you can, too).

I'm even using some of these scripts myself ! So you better not sleep on this.

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4) Process / System

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Now for the “how-to” fancy outreach tutorial.

The goal of doing outreach is to turn a cold prospect into a warm prospect who's willing to go down the line of your funnel.

That's why I have created these 3 categories of outreach.

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A) Introduction

The introduction is the first ever interaction/impression that a customer has with you. Make it good.

• Be human
• Use humor
• Ask questions
• Be human

Don't pitch or make it about you at this stage.

Instead, build report exactly as if you're meeting a stranger in real life.

Again, simple, not easy.

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B) Follow-up

Have you ever heard the expression of:

The money is in the follow-up?

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My little twist on that quote is that not all money is equal to liquid cash.

Money walks in stages.

And this stage is called the follow-up.

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Your goal is either to get a response in case you've been ghosted or to move the prospect to the next step in the sales funnel.

The follow-up phase is like a bridge between an interested and a non-interested prospect.

You don't stop following up until you get a hard no.

Ghosting is part of the game.

Consistency is also part of the game.

You beat ghosting with consistency.

Consistency is a stronger force of action (behavior) than the one's of ghosting.

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What you can include in this stage:

• Lead magnet
• Valuable free resource
• Asking for help
• Feedback call (free time)
• Jokes
• Urgency

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C) Direct Response

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I'm sure you're not on LinkedIn to find your next Tinder match.

If you are, good luck.

If not, it's time to stop texting for the sake of texting and get down to business.

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You have followed up with your prospect, and you've got a response, now what?

In 9/10 your prospects aren't just going to request your services out of the blue.

You have to guide them through a process of qualification.

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I promise you, this is simpler than you think!

You just need to know the right questions to ask.

Here are the 6 questions I learned from Richard Moore on how to move the needle from a DM to an onboarding call:

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Please do not overcomplicate this process or think of the 100 million ways of how this would not work.

Just think of the 1 that will, and do that 100 million times to make your own luck.

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D) Inbox Management (BONUS)

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Now, if you are using LinkedIn as your main platform for lead generation,

You better learn how the platform works from the inside out and maximize the hell out of that opportunity vehicle.

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I've seen no one talk about this so far,

If you don't want or can't afford to pay for LinkedIn's sales navigator,

There is another way to use a minimum-viable version of it natively for free.

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Let's say you have an audience of decision makers in your connections list.

And you want to start DMing them, or you already have, but your inbox is messy.

And let's say you also have your peers and LinkedIn friends that you talk to on a regular basis, and you don't want those to be mixed with your leads list.

What If I told you that you can turn your boring LI inbox into the sexy Instagram inbox of general & primary?

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Here's how:

Step 1 - Go to your LinkedIn DM inbox and select the person (message) that you want to apply this new inbox.

Step 2 - Click on the 3 dots on the right next to his name like this:

Step 3 - Click on “Move to Other”.

And voilà!

Now you have a “Focused” inbox which is your “primary” one and an “other” inbox which can be used for friends and peers.

Now I highly recommend doing this on your phone as it is faster to just swipe right on the person's name/text and “move to others” rather than clicking on the 3 dots.

And sadly, no, you can't do a “select all” and move a bunch of people at once.

Yup, I know... LinkedIn UX sucks.

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Step 4 (Bonus) - Star conversations that you want to follow up on later or that have shown an interest.

And then filter your inbox using the “3 line” icon next to “search messages” to filter by “starred” only.

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Did I just save you $1000 of sales navigator prospecting?

You're welcome.

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Want to return the favor? Send me an invoice of $999 or simply:

​Share this newsletter.

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Till next time,

Your brand conductor.

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P.S. I bet you will also love these:

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• Email is not for 99.99% of small business owners.​
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• Email is not dead! EECs as a 24/7 sales rep!
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• ​The difference between a regular lead magnet & a high-value lead magnet.
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• Educational email courses: The no-sell sell for internet solopreneurs.
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• High value lead magnets are high value for this specific reason.
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• Download my sales email templates to start printing some cash.
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• ​Do cold emails/messages work?​

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P.P.S. If you are a well-established solopreneur trying to do email marketing and personal brand building on LinkedIn but not seeing the results you want, keep reading below.

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If you want me to create a premium educational email course that serves as a 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁 for your entire marketing / sales funnel.

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And then, turn that lead magnet into a 𝟮𝟰/𝟳 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 for you 𝗼𝗻 𝗮𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗹𝗲𝗲𝗽.
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And then, 𝘄𝗿𝗶𝘁𝗲 𝗲𝗺𝗮𝗶𝗹 𝗮𝗱𝘀 𝗮𝗻𝗱 𝘄𝗲𝗲𝗸𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁 in front of thousands of readers by leveraging 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 from big creator-based personal brands.
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And then, 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂 𝗯𝘆 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱 from the 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 that you will get from creating a personal brand operating system in a short 3 - 6 month engagement.
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And then, get to 𝗸𝗲𝗲𝗽 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗮𝘀𝘀𝗲𝘁𝘀 𝗯𝘂𝗶𝗹𝘁, 𝗲𝗺𝗮𝗶𝗹𝘀 𝗰𝗿𝗲𝗮𝘁𝗲𝗱, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 with your name & IP on it after the engagement is over.
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Without having to worry about 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲, 𝗯𝗼𝗻𝘂𝘀𝗲𝘀, 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝘃𝗮𝗰𝗮𝘁𝗶𝗼𝗻, 𝘁𝗶𝗺𝗲 𝗼𝗳𝗳, 𝘄𝗼𝗿𝗸𝗲𝗿'𝘀 𝗰𝗼𝗺𝗽, or 𝗺𝗮𝘁𝗲𝗿𝗻𝗶𝘁𝘆 𝗹𝗲𝗮𝘃𝗲 (Dah!)

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Would that be something that you'd be interested in?

If so,

​Book your future success call from here.​

Listen, I'm not new to this, I have done this before:

Still on the fence?

Check out this case study on how I helped a client make $4000.

I WANT TO CONNECT WITH YOU

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COME AND FIND ME

Not all heroes wear capes, some wear glasses.

But the conductor rides both.

~ See you traffic ~